Monday, May 23, 2011

After U.S. Postal Service Complaint, Burger King Agrees to Modify Ad

Have you ever seen that show where the boss of a company goes undercover as an average worker to see what really goes on day to day in his business? Maybe some of the head guys in charge of the postal service should do that. They think that a Burger King ad shows postal employees in a "less than favorable light" because an employee is distracted by his breakfast. They might be surprised by how "less than favorable of a light" their employees are in when they make people wait in line forever. Or when they treat customers in a rude manner at the counter.

Most letter carriers I have met in my life have been great people, very hard working. The same can't be said of the people in the post office. I have had some nasty experiences there and know many others who will say the same thing.

Also, the total misuse of tax dollars by the post office doesn't sit to well with a lot of people either. I think this Burger King ad might be the least of their worries...
From FoxNews

The U.S. Postal Service wants Americans to know that even the temptation of French toast sticks and a Double Crossain'wich wouldn't stop its letter carriers from delivering the mail on time.

After unleashing its lawyers, USPS has struck a settlement with Burger King over an ad campaign launched last year that featured a letter carrier getting distracted from his job by delicious Burger King breakfast food.

Apparently, the Postal Service did not appreciate the portrayal. In the ad, a letter carrier in a uniform resembling that of a Postal Service employee sang about the joys of Burger King's new breakfast menu. The offending verse was: "With pancakes and eggs on my plate, the mail has to wait."

According to a Postal Service statement issued Friday, the agency asked the fast food giant to stop airing the ad, arguing that Burger King used its logo and uniform without permission while portraying a letter carrier in a "less than favorable light."

Though Burger King denied wrongdoing, they reached a settlement allowing the company to use a uniform similar to the official Postal Service garb, minus the logo. Burger King is expected to air a "revised" and "more positive" commercial -- one that presumably leaves viewers feeling better about the work ethic of their letter carriers.

Read the rest at the link above...

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